General social media concept of the channels of "Dein Bingen" - Bingen Tourismus & Kongress GmbH
1. Ziele der Social Media-Kommunikation:
a) Information
Mit den „Dein Bingen“-Kanälen auf Facebook, Instagram und LinkedIn möchte die Bingen Tourismus & Kongress GmbH die Region Bingen als touristischen Standort optimal vermarkten und lokale Events und Veranstaltungen in den Fokus setzen. Ziel ist es daher, hochwertige und aktuelle Informationen bereitzustellen. Bedingt durch diese zwei thematischen Schwerpunkte der touristischen Angebote auf der und der aktuellen Veranstaltungen ergibt sich somit eine breite Zielgruppe. Das anzusprechende Publikum ist aus diesem Grund sowohl in der Region als auch überregional ansässig.
b) Interaction
In addition to providing information, the Dein Bingen social media channels offer the opportunity to interact via the comment function or direct message. The direct exchange with users should be specifically considered and promoted in the community support. In order to further strengthen and expand interaction, user comments and direct messages should be responded to as quickly as possible.
2. evaluation
Regular analysis of the social media channels is also embedded in the social media concept. Key figures such as likes, comments and shares are monitored and documented for comparison purposes. The ongoing development of the social media concept is based on this continuous analysis.
3. netiquette
The aim is to ensure respectful, responsible and respectful interaction on the "Dein Bingen" social media channels. In order to make interaction via social media as positive and transparent as possible, a netiquette is therefore available or linked on the respective presences. In accordance with these communication rules, Bingen Tourismus & Kongress GmbH reserves the right to consistently point out compliance with netiquette and to react to problematic comments. The specific form of the response to problematic comments depends on the scope of action offered by the respective social media platform.
4. collection of personal data
The collection of personal data via the "Dein Bingen" social media channels is currently not planned.
5. privacy policy
The privacy policy of Bingen Tourismus & Kongress GmbH can be viewed at https://www.dein-bingen.de/info/datenschutz/
6. privacy policy
Bingen Tourismus & Kongress GmbH
Am Rheinkai 21
55411 Bingen am Rhein
Mail: willkommen@bingen.de
Tel. 06721 184200
7 Hootsuite
The data provided to us by the social media network operators is processed by us in the social media management software "Hootsuite". We have a legitimate interest in using this software in accordance with Art. 6 (1) f) GDPR. Hootsuite makes it possible to manage social media channels, plan, publish and analyze posts. Further information and Hootsuite's current privacy policy can be found at https://hootsuite.com/de/legal/privacy and at https://hootsuite.com/de/legal/general-data-protection-regulation.
Customer testimonials
What our guests say
Bingen is simply beautiful. We are there at least once a year at the motorhome site in Gaulsheim. We usually visit the wine festival in Bingen. Very nice restaurants there. Very good food everywhere we've been. Tourist info very nice. All in all top.
Doris Heinrich
Many thanks for the organization of the city tour. Also many thanks to Mr. Jungerts, who expanded our knowledge of Bingen with wit and expertise. Also the selected restaurants were great. He did a very good job. All around a successful event. For this again to you both many thanks. Many greetings from Wuppertal
Reinhard Engmann
So Bingen is worthwhile in general whether the Rhine in flames the Rhine the near or the vineyards and the good wine even carnival can be celebrated well there am Palatinate but the Rhine Hesse / Kurpfalz Rhineland area is also super greetings from the Palatinate Forest ✌✌👍🌲🌳
Joshua collector
The Rochusberg is a beautiful corner for walks with views of Rheinhessen, the Nahe Valley and the Rheingau plus the Rhine. A place of strength on a line with the Donnersberg. Hence the Rochus Chapel, which is definitely worth a visit with its stone carvings as well as the grove around it. In autumn all the colors of the vine leaves from green to yellow and ocher to red...
Christopher Kubaseck
Nice staff at the tourist information. There is a lot of free information material about Bingen and the surrounding area. Also a free toilet is available, including disabled toilet and baby changing facilities. Here is also the ticket office for events in the city.
Alexa
Competent staff, had a lot of fun on the recommended tour.
Thomas Schwarzenburg
You had a lot of patience with me! Thank you very much for this detailed customer service and support! All the best to you, you helped me a lot and were always patient and friendly. Best regards and until the next booking!
Jasmin Ackermann
Great tourist information, nice staff, in a beautiful city.
A.K.
One has from the castle Klopp in Bingen on the Rhine, a beautiful view over Bingen, the Rhine shipping and the many vineyards. Interesting is also the castle fountain, and if you are still fit enough, you can climb the 150 stairs up the tower, here you are compensated with a great panoramic view. Also in history, you can expand his horizons up here still something.
Paul Stöckl
The Rochusberg is very beautiful for hiking all around. Everywhere are benches to rest and picnic and enjoy the beautiful view in every direction. Partially at various vantage points are available barbecue areas that you can use after prior registration.
Silvia W.
Rochusberg is a beautiful place, for walking and recharging your batteries. There is ample parking at the Rochuskirche pilgrimage church. A beautiful circular path with references to Hildegard von Bingen lead through the vineyards. The view from the Rochuskirche into the Rhine valley is beautiful.
Manuela Seiter
The museum at the river is great built and very informative, we were there especially because of Hildegard von Bingen. Not to be missed!
Andrea
The park at the Mäuseturm and the beautifully designed Kulturufer are essentially thanks to the successful State Garden Show of 2008. When the weather is nice, countless visitors flock to this place on weekends. It is simply a beautiful destination for young and old with a wonderful view over the Rhine.
Bettina Link
The Kulturufer, a former state garden show area from 2008, is still beautifully maintained and diversified 10 years later, invites you to relax and linger, gardens above, including harbor promenade, playground and catering also available, free parking.
C. Sch.
The Kulturufer is a beautiful, well-maintained facility that is definitely worth a visit. In addition to the ship berths, there is a well-balanced gastronomy. There are free (!), clean toilets, which other cities can take an example! This park is a success!
Patrick